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Saturday, 24 September 2022

What is SETU Program and MAARG

Govt Launched SETU Initiative To Empower Indian Startups 

Ankit Kedia, Author and Lead Investor, Capital A said, “ India is poised to come the hotspot for arising startups. In moment’s age of' growth through collaboration', an action like SETU will be a massive boost to the ecosystem" 

It's estimated that about 90 per cent of the startups and further than half of the well- funded startups fail in their early days. Lack of experience in handling the business is a crucial issue and authors bear the right guidance for taking a decision. As India heads towards getting a supreme incipiency destination, the right guidance at the right time is consummate. The Government of India invites stalwarts, seasoned experts and assiduity leaders to give back to the nation by adding value to a incipiency’s trip. 


Union Minister for Commerce and Industry, Consumer Affairs, Food and Public Distribution and fabrics, Piyush Goyal launched an action called SETU in San Fransisco, California. SETU stands for Supporting Entrepreneurs in Transforming and Upskilling. The program aims to connect Indian entrepreneurs and startups to USA investors. 

SETU is designed to break the geographical walls between instructors grounded in the US that are willing to invest in daylight sectors in India. The Interaction between the USA investors and Indian startups will be supported through MAARG that's Mentorship, Advisory, Assistance, Resilience and Growth program. It's a mentorship gate under the incipiency India action. The gate has been developed with the idea to be accessible from every corner of the country to connect with a tutor. Under the action will offer mortal intelligence to guide the startups. further than 200 instructors have been connected to MAARG across the globe. 


Prateek Toshniwal, Angel investor and fiscal counsel said, “ As India emerges as a top incipiency destination, the necessity of entering the applicable counsel at the right time has grown significantly. enterprise like SETU enable startups in India to connect with investors in the US by furnishing mentorship and support in a variety of areas similar as finance, request access, and commercialisation. The mentorship platform for Startup India's MAARG program which functions as a one- stop shop for Indian businesses will give backing with the engagement. ” 

The main functions of MAARG include perfecting ease of access, scheduling meeting nearly, host master- classes, furnishing a custom dashboard, host cohort- grounded programs that will allow incipiency ecosystem enablers to be come a part of the program and enable outgrowth- driven conditioning. 


India has surfaced as the third largest ecosystem for startups encyclopedically with over,000 DPIIT recognised startups across 656 sections of the country as of August 2022. As of September 2022, India is home to 107 unicorns with a total valuation of$340.79 billion 

Ankit Kedia, Author and Lead Investor, Capital A said, “ India is poised to come the hotspot for arising startups across colorful sectors including fintech, mobility, clean energy, ecommerce and gaming. In moment’s age of' growth through collaboration', an action like SETU will be a massive boost to the incipiency ecosystem. The US is a fairly evolved request for launch- ups and it'll help Indian entrepreneurs and incipiency authors to fuel their growth and borrow the stylish business practices by learning from them. ” 


 Ganesh – Entrepreneur and Investor said, ” In the last decade, the Indian incipiency ecosystem has progressed and progressed significantly. This SETU action will help greatly to fill the gap and accelerate the literacy wind for Indian startups wanting to enter the US and potentially other global requests. youthful entrepreneurs can learn from US professionals and associations on stylish practices to gauge presto, contend on product features( not just on price) and also foster cooperative hookups with US companies. ” 

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